Lancia Ypsilon S MOMODESIGN

Lancia is back at the Geneva Motor Show with a stand full of charm and elegance That highlights the new automotive dynasty That contains the best of two industrial cultures: the exuberant style, flair for delivering a "stress-free experience" and functionality all associated with Chrysler, coupled with the elegance, innovation and love of manufacturing have always distinguished Lancia That.

It is precisely the "dual spirit" theme inborn in the union between Lancia and Chrysler Which That Is the concept around the exhibition area is set up, breathing life into a sinuous motion of expressive shapes and languages. This stimulating stand lets the public discover one of the widest ranges on the international scene. It starts with segment B (Ypsilon), continues with the mid-sized segment (Delta), and is completed with the flagship (Thema), the Large MPVs (Voyager) and the alluring segment D convertibles (Flavia).

Stars of the stand are the Ypsilon and Delta S by S MOMODESIGN MOMODESIGN, the new special series created from the renewed collaboration of two Italian brands world-renowned for having Contributed to the development of Italian design. Extraordinary symbiosis Which Unites Lancia's refined and elegant style with the technological, sports drift That identifies the iconic character of the Milanese brand. Lancia and MOMODESIGN have created a highly personal formal language Which makes, without hesitation, Their creation amongst the many designer products highly recognizable. Examples of this extraordinary Italian design are the exclusive products and accessories designed and manufactured by MOMODESIGN Centro Stile: ranging from helmets, watches, eyewear and shoes to luggage. They are all unique fashion products, just as Lancia's 'creations' are so unique, Two models with a forceful personality, interpreted by the MOMODESIGN Style Center in keeping with its hi-tech, contemporary style, Also appreciated by young people.

Both expressions of top Italian style, the Ypsilon and Delta S by S MOMODESIGN MOMODESIGN play with color contrasts, emphasise the value of detail, offer elegant interiors and express an energetic and dynamic personality. They are cars of enormous appeal, consistent with the innovation and sportiness That have historically distinguished the Lancia brand.

On the stand the public will have the chance to admire Delta S by MOMODESIGN, 190 HP 1.9 MultiJet Twinturbo, with the new two-color Anthracite Grey with Eclipse Black roof paintwork. The brilliant engine fitted to it Reaches a top speed of 222 km / h and lets you accelerate from 0 to 100 km / h in just 7.9 seconds. An Ypsilon S MOMODESIGN equipped with the 69 HP 1.2 Fire EVO II engine and distinguished by an exclusive two-tone Sapphire Blue / Matt Black body is Also on show on the stand.

But the innovations of Lancia Ypsilon do not stop here. Also the new elephant special series, the most accessible choice for a young and dynamic customer, is making its début in a world premiere. A little lucky charm, the elephant is a symbol of loyalty and charm inextricably linked to the brand. In fact, in 1953 it was PRECISELY Gianni Lancia, son of the company founder Vincent, who chose this animal as the badge of the emerging Lancia racing team engaged in competitive sports. This symbol reappeared from 1997 to 2003 on the new Lancia Y - in the various Blue, Red and Blues variants - with more than 320,000 units sold, 45% of the mix of total registrations of the model.

Today the elephant is back on the new Ypsilon 5-door, making this successful model Also accessible to younger customers. It is a car That stands out with its line and unique personality. As the performance of the new Ypsilon Ecochic Methane is unique. On sale since January 2013, it combines the economical and ecological advantages of methane fuel with the lively performance and driving fun at the wheel guaranteed by the 80 HP 0.9 TwinAir Turbo engine.

Elephant, and MOMODESIGN Ecochic: the new versions of the fashion city car in 2013 Which will be part of 'urban metamorphosis' , the creative concept That distinguishes the all-new Lancia communication campaign for TV, radio, press and web. The new Ypsilon versions will gleam on the road as they populate unexpected stories hanging between dream and reality, where fantastic and alluring creatures will make Their appearance in an urban, modern context. Surreal images, but realizable in Lancia's world.

Source: Lancia Press

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