Ford Custom Deluxe Convertible Coupe

Ford’s 1950 sales literature emphasized quality, incrementally improving upon the previous year’s new design. The changes were subtle, ranging from new pushbutton door handles to “non-sag” springs and foam cushions that improved the seats, which had a new choice of fabrics. Ford’s entry-level series, unnamed in 1949, was now called “Deluxe,” and the upscale Custom line became “Custom Deluxe.”

The flathead engine was treated to lubrication improvements, a new camshaft, timing gear, and a three-blade fan, which improved operation without changing the horsepower rating. A torsional stabilizer was added to the front suspension, and improved steering linkage resulted in “finger-tip control.”

Equipped with Ford overdrive, its 100-bhp V-8 is correctly detailed in gold paint, with authentic hoses and fasteners. The undercarriage is similarly presentable and correct. Ford built 50,299 convertible coupes in 1950.

This car was auctioned off by RM Auctions in June of 2012 at the Dingman Collection, Hampton, New Hampshire.

100 bhp, 239.4 cu. in. L-head V-8 engine, three-speed manual transmission with overdrive, coil spring independent front suspension, live rear axle with semi-elliptic leaf springs, and four-wheel hydraulic drum brakes. Wheelbase: 114"

Source: RM Auctions

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