Smart ForJeremy Concept
An electrifying encounter between the internationally renowned fashion designer Jeremy Scott and the smart fortwo electric drive has produced a fascinating smart fortwo. An electric car, ready for lift-off into a new era of mobility - full of lightness and joie de vivre. The unique smart forjeremy has wings - a familiar trademark of the American star designer. The wings light up like igniting rockets to form avant-garde rear lights. The smart forjeremy showcar, which will be launched in 2013 as a limited special edition, was unveiled on the eve of the 2012 LA Auto Show at Jim Henson Studios in Los Angeles, with music provided by the artist M.I.A..
"We were totally enthusiastic about the first sketches that Jeremy presented to us", said Dr. Annette Winkler, Head of smart, during the world premiere. "Both smart and the wings represent a bit of freedom on the crowded streets of major cities. In their respective disciplines, both the fashion designer Jeremy Scott and the smart brand are pioneering trendsetters, venturing into uncharted territories and challenging the status quo."
True to form, the cooperation itself was out of the ordinary, smart being the first car brand to permit a fashion designer to make changes to the vehicle's body. As Head of Mercedes-Benz and smart design Gorden Wagener explains: "Cooperations with fashion designers are normally limited to selecting interior materials and interior and exterior colour schemes. With Jeremy Scott, however, we wanted to go one step further and integrated the typical wings as a central design element in the vehicle body. This was quite a challenge, because it was not just a case of creating a showcar, but rather of creating a near-series study with the potential for licensing it for road use in the future."
Wings are one of the recurring design elements used by Jeremy Scott to great effect. Be it sweatshirts, sunglasses or sneakers, winged motifs crop up again and again in his collections. "For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolises the new lightness of mobility", explains Jeremy Scott, who, in addition to his fashion collections, also creates unique costumes for pop stars such as Lady Gaga, Madonna, Katy Perry and Rihanna.
Source: Smart Press