Land Rover DC100 Concept

Land Rover celebrated 25 years in North America during the 2012 New York Auto Show in New York City.

To celebrate the 25th Anniversary of Land Rover North America, Land Rover has produced an updated version of the DC100 Concept equipped for expedition use. The DC100 explores possible design directions for the future of the iconic Land Rover Defender.

"The outlook for the company in this its 25th anniversary year in the US is strong and deserving of recognition here in New York City, our largest metro Range Rover market in the world," said Kim McCullough, Brand Vice President, Land Rover North America. "With the renewed focus, enthusiasm and energy that the company holds for the brand, I have no doubt the next 25 years will be as strong as the last."

The original Range Rover (colloquially known as the "Range Rover Classic") established a new market segment for dual-purpose vehicles that could go almost anywhere and has been the platform for numerous technological innovations in the industry. Its unmatched capability, rich heritage, and favored status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon.

Source: Land Rover press

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