New Auris is Toyota’s first step in its new product offensive in the European compact/family car market (C-segment), a model that has stronger styling, better dynamic performance, higher equipment levels and lower running costs than its predecessor.
Its design and engineering reflect Toyota’s determination to produce cars that are more appealing to own and engaging to drive, while building on its long-established reputation for quality, durability and reliability.
Improved aerodynamics, comprehensive weight saving and engine revisions all contribute to reducing fuel consumption and CO2 emissions across the range, helping bring down running costs.
Toyota is the world’s leading producer of family vehicles, having sold more than 39 million in 140 countries since the launch of the first Corolla in 1966.
New Auris has been designed for Europe, where it will command the highest sales. It will be built by Toyota Motor Manufacturing UK at the Burnaston factory in Derbyshire, alongside Avensis, reinforcing the company’s commitment to its European operations.
TMUK celebrates its 20th anniversary this year, having produced more than 3.25 million vehicles since it began operating in 1992. Auris production is currently in the region of 418,000 units.
Source: Toyota press