Oldsmobile Eight Convertible Coupe
The second nameplate in William Durant’s fledgling General Motors, Oldsmobile overlapped market segments with several other GM marques until Alfred P. Sloan established a price hierarchy in the mid-1920s. Despite early market leadership, Oldsmobile’s fortunes slipped by the 1920s, yet survived the Great Depression by simply providing tangible value for the money; their cars were solid, well-engineered, and stylish with advanced features. This strong focus helped Oldsmobile earn its reputation as the “engineering” division of GM, and by 1934, its future was secured with a major expansion of its tooling, assembly lines, and shipping facilities.
While Oldsmobile was ultimately discontinued in 2002, it will forever retain its status as the sole North American automobile manufacturer with history touching the nineteenth, twentieth, and twenty-first centuries. This handsome eight-cylinder L-34 convertible coupe from 1934 is a wonderful example of Oldsmobile’s remarkable growth during the mid-1930s.
This car was auctioned off by RM Auctions in July of 2012 at The Inn at St. John's, Plymouth, Michigan.
90 bhp, 240 cu. in. single downdraft Stromberg carburetor, three-speed synchronized manual transmission, semi-floating rear axle, and four-wheel Bendix hydraulic drum brakes. Wheelbase: 119"
Source: RM Auctions
Photo Credit: Copyright Darin Schnabel