Ford Focus Kona Edition Concept
In order to attract members of the Echo Boom or Millennial Generation, those born between the mid-1970s and 2000, Ford teamed with mountain bike manufacturer Kona USA to field the Kona Edition Focus. Introduced at the beginning of the US launch cycle for the Focus at the 2000 Los Angeles Auto Show, the Kona Edition was more than a simple bike-and-car combo. Kona participated in the design of the car, so that every custom feature an out-of-bounds rider would want was built into it.
Chosen as the centerpiece of the concept was the Kona Blast, a specially-designed hard-tail free-ride bike with a long-travel fork, dual disc brakes, platform pedals and other components designated for out-of-bounds riding. Kona helped select the color palette and graphics treatment of the car, and the concept made Kona dealers an integral part of the program. To ensure the Blast was built and fitted correctly, customers who purchased the Focus Special Edition were directed to their local Kona dealer for delivery of the bike. There were also several promotional opportunities involving Ford and Kona dealers.
Just 5,000 Kona Edition cars were made, available in Dirt Brown, CD Silver or Rainforest Green. An integrated, bolted-down luggage rack was included, as well as a fork-mount bike rack. Unique side moldings had molded-in Kona logo and bike tire treads, which were repeated in the heavy-duty rubber Kona floor mats. The car also had Kona off-road, hard wear-inspired seat covers. The car rides on 16-inch, six-spoke aluminum wheels.
This car was auctioned off by RM Auctions in August of 2010 at the Portola Hotel & Spa and Monterey Conference Center, Monterey, California.
130 bhp, 2.0-liter DOHC inline four-cylinder engine, four-wheel independent suspension with front struts and rear coil springs, and front disc, rear drum hydraulic brakes. Wheelbase: 103".
Source: Ford press and RM Auctions