Ford Deluxe Convertible Coupe

A design masterpiece by E.T. “Bob” Gregorie, the 1940 Ford models featured one of the most distinctive automotive designs of the immediate pre-war era, with an enduring style and flair. Stylistically, the single-element vee-shaped grille of 1939 was broadened for better cooling, with separate grille elements located on each side of the center grille, a sharp and distinctive visual identification feature. Inside, the wood-grained dashboards were replaced by a more modern finish in maroon and sand-colored plastic, employing rectangular forms for the instrument panel, the optional radio and the large speaker. Bob Gregorie’s two-spoke steering wheel, which had earned high praise and acceptance in the 1939 Mercury, now found its way into the Ford.

The gearshift was relocated from the floor to the steering column, a modern feature that was at once more convenient for the driver and increased front-seat legroom. Ford also introduced sealed beam headlights in 1940, finally eliminating the persistent problem of moisture degradation, with their housings now incorporating the parking lights into one single unit. In addition, DeLuxe models were further distinguished from their more common brethren with bright red “Ford DeLuxe” lettering within the hubcaps, offset by a set of body-colored trim rings, while a growing list of options provided new levels of personalization.

This car was auctioned off by RM Auctions in August 2009 at the Portola Hotel & Spa and Monterey Conference Center, Monterey, California, in August of 2010 at the Portola Hotel & Spa and Monterey Conference Center, Monterey, California, in October of 2010 at the Hershey Lodge, Hershey, Pennsylvania and in June of 2012 at the Dingman Collection, Hampton, New Hampshire. It was also part of the event for Charlie Thomas in October, 2012.

85 bhp, 221 cu. in. L-head V8 engine, three-speed sliding gear manual transmission, solid front axle with transverse leaf spring, ¾-floating rear axle with transverse leaf spring, and Lockheed four-wheel hydraulic drum brakes. Wheelbase: 112".

Source: RM Auctions
Photo Credit: Copyright Darin Schnabel

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