Kia Rio 5-door Retro Surf SEMA
Kia Motors America (KMA) set up shop at the 2011 Specialty Equipment Manufacturers Association (SEMA) Show with two visually stunning hatchbacks customized by Antenna magazine: the all-new 2012 Rio 5-door and chisel-lined Forte 5-door.
"Antenna's beach-themed Rio 5-door takes the fun, sporty and adventurous personality of the Kia brand and bring it to life in a physical and playful way that we can share with enthusiasts on an international stage," said Michael Sprague, vice president, marketing & communications, KMA. "The SEMA Show in Las Vegas is all about aftermarket customization, and it offers a great opportunity to showcase Kia products as perfect platforms for customizing and personalization."
Tall-new Rio 5-door is Kia's ninth new product to be launched in less than three years and enters the sub-compact segment with class-leading fuel economy at 30/40 miles per gallon (mpg) (city/highway) along with an optional Idle Stop and Go (ISG) system that shuts off the 1.6-liter engine when it comes to a stop—an industry first in the non-hybrid and non-luxury segments. Antenna enhanced the stylish Rio 5-door's exterior with a sunset-metallic golden-brown paint, custom body kit with a front splitter made of wood to match the surfboard on the roof, and rear fascia with center-mount exhaust. The car has been lowered with a modified suspension for better handling and eye-grabbing 17-inch three-piece gold wheels. To top off the exterior, a Thule® roof rack and hand-made wood surfboard are mounted on top.
The interior of the Antenna Rio 5-door features custom front and rear seats, dash and door panels upholstered in brown and beige plaid waterproof bathing suit fabric, a wood grain center console, and headliner upholstered in dark brown suede with a towel holder built in to complete the retro-surf look. The rear center console has been modified as a shelf to hold beach-themed accessories that are ready for some fun in the sun, including sun tan lotion, surfboard wax and bottled water. The Rio 5-door's massive rear hatch area has been modified to hold a retro gaming console that plays 80's-style arcade games, a retro-looking record player to play music, mood lighting, and shelves to hold sandals and clothing. Surf's up!
Source: Kia press