Kia Soul "Hole-In-One" SEMA
Kia Motors America (KMA) took the field at the 2011 Specialty Equipment Market Association (SEMA) Show with a pair of outrageous sports-themed vehicles built by the world famous West Coast Customs (WCC) shop in Corona, Calif. Working together, KMA and WCC have created a one-of-a-kind show car – Soul inspired by Michelle Wie of the Ladies Professional Golf Association (LPGA).
"The SEMA Show is the epicenter of vehicle customization, and the eye-catching Optima Hybrid and funky Soul created by West Coast Customs are the latest way we're showcasing Kia's high-profile partnerships with two of the most talented and recognizable young athletes in the world," said Michael Sprague, vice president, marketing & communications, KMA. "Our design-led transformation has catapulted the Kia brand to new levels of awareness, and this one-of-a-kind creation inspired by Michelle Wie will allow consumers to see our products in new, fun and interactive ways."
"Hole-In-One" Michelle Wie Soul - Michelle Wie has been Kia Motors' official golf ambassador and spokesperson since early 2010, and in addition to appearing in advertisements for Kia she also can be seen driving a Soul in northern California while attending classes at Stanford University. Outside of golf, Wie is an avid artist and the custom-embroidered Nike® golf bags she uses for tournament play feature her original artwork.
With Wie's fanciful artwork and the significantly refreshed 2012 Soul as their starting point, WCC ensured the Hole-In-One Soul stands out from the crowd with a striking "So Blue" and white House of Kolor custom paint scheme featuring many of the same drawings and characters found on Wie's golf bags, and also outfitted the show car with hand-painted 20-inch Niche five-spoke wheels. Inside, Wie's artwork and personal logo are embroidered into the Roadwire "Snow White" leather seats with pink suede inserts, and a baby blue painted dash and pink suede headliner with white diamond stitching complete the whimsical interior design.
The Wie-inspired Soul will instantly transport onlookers from the gallery to the golf course with its artificial grass flooring, and the rear cargo is a virtual driving range with a 26-inch LED Samsung TV monitor fabricated into the rear hatch and a Microsoft® X-Box video game console and Kinect system for a round of golf out of the back of the funky urban passenger vehicle. Two of Wie's tournament-used golf bags are mounted behind the TV and conceal eight-inch Diamond Audio speakers, a subwoofer and amplifiers.
"Michelle Wie is an amazing talent with an incredible eye for design, and West Coast Customs has taken her artwork and developed a truly one-of-a-kind vehicle that captures her youthful spirit and imagination," said Sprague.
Source: Kia press