Kia Optima Hybrid "Slam Dunk" SEMA
Kia Motors America (KMA) took the field at the 2011 Specialty Equipment Market Association (SEMA) Show with a pair of outrageous sports-themed vehicles built by the world famous West Coast Customs (WCC) shop in Corona, Calif. Working together, KMA and WCC have created a one-of-a-kind show car – Optima Hybrid inspired by basketball all-star Blake Griffin.
"The SEMA Show is the epicenter of vehicle customization, and the eye-catching Optima Hybrid and funky Soul created by West Coast Customs are the latest way we're showcasing Kia's high-profile partnerships with two of the most talented and recognizable young athletes in the world," said Michael Sprague, vice president, marketing & communications, KMA. "Our design-led transformation has catapulted the Kia brand to new levels of awareness, and this one-of-a-kind creation inspired by Blake Griffin will allow consumers to see our products in new, fun and interactive ways."
"Slam Dunk" Blake Griffin Optima Hybrid - The critically acclaimed Optima is permanently linked with basketball superstar Blake Griffin after his memorable leap over the popular midsize sedan to win the All-Star Slam Dunk competition earlier this year. Griffin will appear in several new TV spots for Kia over the next few months to highlight the Optima's class-leading horsepower, cutting-edge technology and modern amenities. And to extend Kia's partnership with Griffin and association with the sport of basketball, Kia enlisted WCC to add some hardwood flair to Kia's first-ever hybrid in the U.S., which delivers class-leading fuel economy of up to 40 miles per gallon on the highway.
From a distance, the WCC Optima Hybrid's inspiration is immediately apparent with its sunset and cinnamon pearl paint scheme fading to "ketchme" copper pearl to create a realistic basketball-textured appearance with Blake Griffin's personal logo proudly displayed on the hood. A custom-painted grille and color-matched outside mirrors and door handles further the Slam Dunk Optima Hybrid's athletic profile while its 20-inch Niche matte black powder coated wheels, Continental® extreme contact tires and tinted tail and marker lights accentuate its competitive fire.
Inside, hoop fans will find basketball court flooring in the front and rear wells and custom Roadwire Kings Ranch leather seats with suede inserts, white contrast stitching and Blake Griffin's autograph embroidered in the front headrests. The combination of leather and suede continues on the door panel inserts, headliner and sun visors.
"At Kia, we are big fans of the game of basketball and extremely proud of our ongoing relationship with one of the most exciting players in the world. The Optima Hybrid inspired by Blake Griffin embodies his fierce competitive nature on the court as well as his refined sense of style," said Sprague.
For off-the-court entertainment, flat-screen TVs are mounted in the back of the front headrests and connected to a Microsoft® X-Box video game console and a "Pop-A-Shot" basketball hoop and plexiglass backboard extends out of the trunk. WCC also fabricated custom leather-finished enclosures in the rear decklid to house two eight-inch Diamond Audio speakers and amplifiers.
Source: Kia press