Packard Standard Eight Phaeton

Packard introduced its Seventh Series cars on 12 September, 1929. Black Tuesday, 29 October, the day the stock market crashed, was more than a month away, and prospects were bright. At month’s end, President Alvan Macaulay pronounced it “the greatest month in [the company’s] history.” Little did he know what would follow.

Still, it took some time for hard times to settle in. Auto sales had been riding high in 1929; in fact the year would set a new record for the industry, some 4.4 million passenger cars. The Seventh Series Packards had a new look. Designer Raymond Dietrich had taken the theme of the 1929 Deluxe Eight and applied it to the whole 1930 line. There were new headlamps, and the side-lamps were moved from cowl to the wings. Lower and sleeker than their predecessors, the new cars set the stage for a new design idiom for the 1930s.

Packard sales decreased only modestly in the first quarter of the 1930 model year, but by spring the work week had been shortened and redundancies began. When the model year ended the following August, sales were off by a third. The Standard Eight cars, however, fared much better than the Senior Deluxe and Custom Eight, in part due to their lower prices.

This car was auctioned off by RM Auctions in October of 2010 at the Battersea Evolution, London.

90 bhp, 319.2 cu. in. L-head inline eight-cylinder engine, four-speed manual gearbox, solid front axle and live rear axle with semi-elliptic leaf spring suspension, four wheel mechanical drum brakes. Wheelbase: 134.5"

Source: RM Auctions

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