Chevrolet Cruze Dusk SEMA

Chevrolet’s small cars have a big presence at the 2011 SEMA Show, with tricked-out Sonics and Cruzes showing off the personalization possibilities for a new generation of performance enthusiasts.

Most of the show cars wear conceptual Z-Spec styling enhancements, which are being evaluated for production. Z-Spec is a line of performance, styling, and personalization accessories available at Chevy dealerships.

“The heritage of Chevrolet cars like the Corvette and Camaro is being expressed in smaller packages for the next generation,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “The Sonic and Cruze concepts demonstrate that performance comes in all shapes, sizes and displacements at Chevrolet.”

Cruze Dusk – Complementing the Sonic Dusk concept, the Cruze Dusk suggests a more subtle and sophisticated approach to personalization, including a mild concept ground effects package, a unique grille treatment and dark-tinted wheels. The interior has custom seat inserts, along with an accessory shift knob, sport pedals, interior trim kit, a suede-trimmed steering wheel and a custom audio system.

Source: Chevrolet press

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