Suzuki Blizzard Concept

From Suzuki press: To explore the viability of alternative accessory packages for consumers, American Suzuki Motor Corporation (ASMC) has developed four vehicles to illustrate how its products play an integral part of consumers’ lifestyles. The “Suzuki Live Series” concept vehicles personify Suzuki’s recently introduced “Way of Life” brand campaign, as each vehicle has been specially designed for life enthusiasts, adventurers and thrill-seekers.

The vehicles coined “Blizzard” for snow sports enthusiasts; “Dune” for off-road enthusiasts; “Wave” for lake sports aficionados; and “Sea” for active surfers; will be on display at various auto shows and lifestyle and sporting events around the country.

The “Blizzard” Grand Vitara is designed to fulfill the needs of people with active lifestyles focused on snow sports. With a 2.7-liter turbocharged Suzuki engine, full-time four-mode four-wheel drive system and wide grip studded snow tires, the “Blizzard” is equipped to handle just about any road condition. The Grand Vitara concept offers a dockable iPod station, an in-car video and gaming system and in- car Internet access, allowing passengers to check snow conditions on the way to the mountain. In the rear, the vehicle offers chairlift-style seating for gearing up for the slopes and removing and drying gear afterwards. The “Blizzard” is equipped with built-in glove and boot warmers and ventilated wet gear storage in the rear cargo area. The “Blizzard” also features a custom roof rack system with enclosed, backlit snowboard pods and a television camera to let the driver keep an eye on his/her snow equipment.

In September, the “Blizzard” was featured at the 7th Annual TransWorld SNOWboarding Riders’ Poll Awards, which included more than 1,000 of the snowboarding industry’s top professional athletes and decision makers. Following a comprehensive auto show schedule, with stops planned in Anaheim, Calif., Miami, Orlando, Fla., San Diego and Los Angeles, the “Blizzard” will join SKIING magazine’s Half Pipe Jam Series and also make appearances at the Elan Dolomite On Snow Events.

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