Most famous for their investigations against the Gap, Kathie Lee Gifford/Wal-Mart, and the Walt Disney Company, the NLC has issued a report that puts the mighty Toyota Motor Corporation (TMC) as the accused.
Non-profit organization, the National Labor Committee (NLC), is known for exposing and documenting labor and human rights abuses by corporations. Most famous for their investigations against the Gap, Kathie Lee Gifford/Wal-Mart, and the Walt Disney Company, the NLC has issued a report that puts the mighty Toyota Motor Corporation (TMC) as the accused.
Designed to evoke an emotional response, the NLC have sensationalized a report which allegedly documents human trafficking and sweatshop abuses by TMC. From “worked to death” employees and ties to Burmese Dictators, the NLC's objective is to influence changes to corporate policy and improve working conditions through raised public awareness. Whether these allegations prove true or not remains to be seen.
As the world's largest automaker, Toyota is at an all-time high with record sales growth and widespread acceptance of the company's green hybrid-drive technology. As a symbol of success regarding TMCs environmental friendly drive system, the Prius Hybrid, ironically, could serve as the crux of the allegations with a high profile backlash set to erupt as celebrities who support the product could quickly turn their backs, regardless if allegations are true or not. The ensuing media coverage could be a PR nightmare for Toyota.
See NLC press release below for link to the full report.