Chrysler New Yorker Convertible

Still in engineering dominated company in the decade following the second world war, Chrysler Corporation more than met the public's desire for power and luxury with such innovations is the potent Hemi V8 engine and power steering, both introduced in 1951, and with Oriflow shock absorbers and electric window lifts.

But public taste were changing – customers now demanded flashier, more daring styling. Chrysler's conservative design approach resulted in all new 1953 bodies that looked little different from its 1949 models.

The mildly facelifted 54's got more chrome but not much else. This would soon and change Virgil Exner's styling revolution was just around the corner.

Source: Walter P. Chrysler Museum

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