From Chrysler press: In 1980, Chrysler — deep in its greatest financial crisis — turned to the all-new K-Car for salvation. While some called it "the metal brick," in many ways the functional, compact, front-wheel-drive K-Car was just the right car for the times.
This automotive "back to basics" era peaked with the 1984 introduction of the minivan. Chrysler Corporation's most practical vehicle proved to be its most popular and eventually led to the revival of the Chrysler Town & Country nameplate on an upmarket version.
The design highlight for the Chrysler brand during this period was unquestionably the LeBaron convertible, which reintroduced the convertible to the American market and enjoyed a nine-year run as it brought style and excitement back to the brand.