Volvo PV673

From Volvo press: In 1931, car sales in Sweden fell as a result of the international economic crisis. Even so, Volvo maintained its market share of 8%. General Motors, who had an assembly plant for the Chevrolet in Stockholm, accused Volvo of not manufacturing a Swedish product. Volvo then worked out that an average of 90% of the sales value stayed within the country. From this time Volvo began advertising their cars as "the Swedish cars". During the year the TR673 and TR674, which were a development of the previous TR models and had features including a longer, wider body, were introduced. Volvo paid a dividend to its shareholders for the first time.

Be part of something big