Chrysler Falcon Concept
From Chrysler press: In the 1950s, when a market for small imported cars rapidly developed, Chrysler decided to create an American-built compact car. The development project was code-named “Falcon” after the 1955 Chrysler Falcon two-seat concept car (the name would later be registered by Ford for that company’s first compact). The result of this project was the Valiant. First appearing in 1960, the car was advertised as “the Valiant by Chrysler Corporation.” For the 1961 model year, the name was assigned to Plymouth; a Dodge version was called the Lancer.