AMC Gremlin

The AMC Gremlin is a subcompact car from American Motors Corporation, introduced as a 1970½ model and produced through the 1978 model year. AMC reduced development and manufacturing costs by adapting a shortened compact Hornet platform with Kammback-like tail producing what was described at its introduction as "the first American-built import".

The AMC Gremlin was introduced April 1, 1970 competing with the Chevrolet Vega and Ford Pinto introduced six months later, as well as imported cars including the VW Beetle and the Toyota Corona. The Gremlin would become American Motors' best-selling passenger car since the Rambler Classic. From April 1970 through 1978, a total of 671,475 Gremlins were built in the United States and Canada. With a mild body restyling, the basic design continued with the AMC Spirit and the all-wheel-drive AMC Eagle until 1983.

All Gremlins received a new body-colored front fascia treatment for 1972. There were a host of other changes, not the least of which was an available 304 cu in (5.0 L) V8 engine. Engine ratings were downgraded to more accurate Society of Automotive Engineers (SAE) net hp figures, bringing the 232 cu in (3.8 L) engine to 100 hp (75 kW), the 258 cu in (4.2 L) to 110 hp (82 kW) and the 304 V8 to 150 hp (112 kW). The base two-passenger model was dropped, having sold only 3,017 in 18 months. Gremlins also switched from non-synchro 1st gear manual transmissions to ones with full synchromesh. The Borg-Warner-sourced automatic transmission was replaced for 1972 by the sturdy Chrysler-designed TorqueFlite unit. Other, more minor technical upgrades found their way into the Gremlin in order to make it more reliable and durable.

The 1972 model year introduced America's first bumper-to-bumper warranty, called the "Buyer Protection Plan". Numerous production and product improvements would result in fewer warranty claims, better public relations, as well as improved customer satisfaction and loyalty. A total of 61,717 Gremlins were sold in 1972, a 15% gain over 1971.

Source: Wikipedia, 2011

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