Rolls-Royce Phantom

From Rolls-Royce press: Built at a new, state-of-the-art manufacturing plant in Goodwood, this flagship Rolls-Royce ensured the company’s renaissance by combining the spirit of its illustrious forebears with ground-breaking technology and visionary engineering techniques.

Creating a strong identity for the Phantom was essential, says chief designer Ian Cameron: “Our priority was to create a car that was obviously a Rolls-Royce from any angle, even if the Spirit of Ecstasy or the famous grille could not be seen.” 
To identify this core essence, the design team immersed themselves in the brand and its history. This revealed classic styling cues such as a long bonnet, wide C-pillars and discrete windows, all of which were incorporated into the Phantom’s design. Its powerful, upright stance and dynamic, rising profile are also unmistakably Rolls-Royce. Yet advanced features such as a unique aluminium spaceframe and pioneering direct petrol-injection engine leave no doubt that this is a car at the cutting edge of technology. 
Exactly the same can be said of the unique rear coach doors, which stand as testament to the sophisticated engineering to be found throughout the Phantom. Hinged at the back, they allow rear passengers to enter and exit the car gracefully, and can be closed at the press of a button. 
The interior of the Phantom is clean and contemporary, the simplicity of the design belying the technology beneath. Any controls not needed for everyday driving are kept out of sight until required. The multi-media screen, for example, is hidden behind a revolving panel in the centre of the dashboard that normally displays a round, analogue clock. This apparent simplicity extends to the operation of the controls as well: even the highly sophisticated audio system can be operated using just one button. 
A hallmark of Rolls-Royce, and of the Phantom in particular, is the way in which the most advanced technology combines with traditional hand-craftsmanship to produce something extraordinary. The switches for the power windows and audio system are beautifully crafted ‘violin keys’, while the chrome air vents are operated by traditional ‘organ stops’. Together with the use of the finest leather and wood veneers, it is this fusion of high technology and hand-craftsmanship that gives the interior its unique and luxurious feel.

At the core of the Phantom is a sophisticated, lightweight, aluminium spaceframe – a unique and advanced platform conceived specifically by Rolls-Royce’s engineering team to provide a refined and accomplished driving experience.
The Phantom’s lightweight and rigid spaceframe provides the foundation for its extraordinary dynamic ability. It has excellent handling – enthusiastic drivers will appreciate the precision with which it can be placed on the road – but not at the expense of the ride, which is as serene and comfortable as one would expect of a Rolls-Royce. The spaceframe also helps to eliminate noise, vibration and harshness, contributing immensely to the calm and tranquillity of the Phantom’s interior.

At the heart of the Phantom lies its naturally aspirated 6.75-litre V12 engine. Designed specifically for the Phantom, and hand-assembled by Rolls-Royce technicians, this sophisticated engine develops a massive 720 lb ft of torque, 413 lb ft of which is available at 1000 rpm. On the road that translates into instant, muscular power, carrying the Phantom from 0-60 mph in 5.7 seconds. Maximising the extraordinary traction of the Phantom V12, a six-speed, electronically controlled, automatic transmission helps to deliver the seamless, effortless progress for which Rolls-Royce is famed.

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