Volvo V50 DRIVe

From Volvo press: The DRIVe models are based on the Volvo C30 Efficiency concept car that was shown at the Frankfurt motor show in October 2007. The measures adopted to reduce CO2 emissions that were presented then will be in production before the end of the year in the C30, S40 and the V50.

"We wanted to demonstrate that low CO2 ratings are not solely the preserve of small diesel cars. By offering the Volvo V50 with emission levels below 120 g CO2/km, we are also making it possible for families and other customers who require extra space to make an active pro-environmental choice," says Volvo Cars President and CEO Stephen Odell.

Reducing fuel consumption and dropping below the 120 g/km CO2 emission level offers a range of benefits, both for the environment and the buyer's economy. With lower carbon dioxide (CO2) emissions, these cars reduce the net contribution to global warming. All new diesel models from Volvo are also fitted with a maintenance-free particle filter that traps about 95 percent of all soot particles.

With the cars' good environmental performance, the driver can count on various financial incentives in the form of subsidies in the 13 European markets that have implemented a CO2-based vehicle taxation system, for instance with a "green grant" that is paid to the owner, lower road tax, registration tax exemption or other similar forms of financial encouragement.

Rising fuel prices also make our 1.6D DRIVe offer very attractive. The fuel consumption has been reduced by 0.5 l/100 km and is as low as 3.7 l/100 km at highway speeds.

"We will offer our diesel-powered DRIVe cars throughout Europe, even in countries that today do not offer any form of financial incentive. We are doing this to give everyone the opportunity to choose a pro-environmental alternative from Volvo. For us it is not simply a question of short-term sales - it also clearly shows how strongly Volvo prioritises environmental properties throughout the product range, both today and for the future," says Stephen Odell.

Volvo Cars expects to sell over 20,000 1.6D DRIVe cars next year in Europe. Sales are expected to spread fairly uniformly throughout the region, with France, Sweden and Spain accounting for most sales. The reason for this is the particularly favourable terms offered to buyers in these countries.

The price supplement for the DRIVe package is estimated at between 150 and 450 euros depending on model and market. The DRIVe cars can be specified with most of the options and accessories that Volvo offers, apart from those that affect the cars' aerodynamic properties.

"The higher price must be regarded as particularly modest bearing in mind the advantages the customer gains in the form of environmental incentives and reduced fuel consumption. We also believe customers will appreciate the opportunity to tailor their DRIVe car by choosing from the wide range of options available," adds Stephen Odell

Apart from these three diesel-powered DRIVe cars, Volvo also offers a comprehensive Flexifuel range encompassing five car models and three bioethanol engines. All told, this means that Volvo Cars today offers the market's widest range of premium cars with a low environmental imprint.

Volvo Cars is also conducting intensive research into hybrid technology and future alternative fuels. The attention-grabbing Volvo ReCharge Concept plug-in hybrid and Ford Motor Company's decision to establish its European hybrid centre in Volvo's home town, Göteborg, clearly highlight the environment-technology potential there is within the company.

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