Kia Naimo Concept

From Kia press: Taking its name from the Korean word “Ne-mo”, (pronounced ‘Neh-mo’, meaning ‘square shape’), the Naimo electric crossover utility vehicle (CUV) was conceived by Kia’s international design team in Seoul, and is characterized principally by its simple lines and solid, muscular stance.

The uncomplicated overall design is accentuated by a number of striking key details, such as the wraparound windscreen and asymmetric sunroof design, and the front and rear dot-style LED head- and positioning-lamps. This juxtaposition of simple and complex is a common trait of many traditional Korean arts and crafts. Asian Celadon-style pottery, in particular, was a major influence on the car’s styling – with the pottery’s asymmetric form lending itself to the sunroof design, and the typical jade coloring giving Naimo its unique exterior finish.

“Naimo is a perfect balance of innovation, high-tech and Korean tradition. It was heavily inspired by the purity and grace of traditional Korean arts and crafts, but combines this with cutting edge technologies to deliver a truly premium experience,” comments Kia Motors’ Chief Design Officer, Peter Schreyer.

The third electric vehicle design to be unveiled by Kia Motors Corporation in a year, the 3.9-meter long Naimo concept explores the practicalities of introducing a zero-emissions, five-door, four-seater city car into a future niche market.

Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor with a maximum output of 80 kW (109 ps) and maximum torque of 280 Nm, enabling Naimo to reach a top speed of 150 kph (93 mph).

A twin-pack 27 kWh battery is located under the trunk floor and uses innovative LiPoly (Lithium Ion Polymer) technology that offers numerous advantages over other battery types. Equipped with this battery, Naimo provides a driving range of 200 km (124 miles) on a single charge. To enhance range, the showcar is fitted with special low-drag 20-inch diameter alloy wheels.

Under the quick recharging cycle (50 kW) the Naimo’s battery can be recharged to 80 percent of its capacity within 25 minutes. Under the normal cycle (3.3 kW), 100 percent power is attained after five and a half hours.

Naimo will join Kia’s growing test fleet of hybrid, electric and fuel-cell vehicles being extensively driven in widely varying conditions to develop future production models with zero or significantly reduced emissions.

Unconventional features of the POP – its side-window design, dot-pattern head and taillights, back-lit front grille, full-length glass roof, and simplistic looking wheels – all point to inspiration from outside the usual automotive spheres, such as gliders and high-speed bicycles.

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