Rolls-Royce 200EX Concept

From Rolls Royce press: 200EX is the latest experimental car from Rolls-Royce Motor Cars. It explores a design direction for a dynamic, modern, four-door Rolls-Royce engineered for the 21st century.

200EX has a dynamic edge to its styling and is noticeably less formal than previous models. Its size, style and expression broaden the appeal of the car, making it more appropriate for a wider range of circumstances. “200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars,” says Cameron. “What you see is a modern car that is immediately recognisable as a true Rolls-Royce, even from angles that obscure the grille and Spirit of Ecstasy. Design elements such as the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail give 200EX an air of informal presence – powerful but unobtrusive.” 

The exterior design is dominated by large, uninterrupted surfaces, while finely sculptured horizontal lines add definition and geometric precision. In combination, the upward-sweeping sill line and low-cut roof create a powerful profile. The tapered rear is enhanced by powerful shoulders and flanks that draw in sharply, narrowing as they flow from the rear wings to the tail-lights. 

The rear-hinged coach doors give the car a natural presence and sense of theatre. Revived in 2003 on the Phantom, this signature feature lends added functionality and style to the design. Opening through a generous 83 degrees, the coach doors offer the widest rear access in the car industry as well as providing the warmest of welcomes to those about to step inside. 

At the front, a pair of LED headlamps flank the latest evolution of the world’s most famous grille. “We wanted this to be less reminiscent of the traditional ‘Parthenon’ style and more like a jet intake,” says Ian Cameron. The sides of the intake have been curved inwards and the vanes set back into the opening. It’s a more dynamic form that moves on from the design first seen on the Phantom Drophead Coupé. 

The exterior of 200EX is finished in Darkest Tungsten, which contrasts with the silver satin finish applied to the bonnet and A-pillar. Seven-spoke, 20-inch wheels complete the visual impact of the exterior. 

Within 200EX, Interior Designer Alan Sheppard has accomplished a contemporary atmosphere, incorporating the Rolls-Royce Motor Cars principles of fine materials and peerless comfort. The space is filled with natural light, which brings in a real sense of the outside world. However, substantial doors and a high shoulder line ensure that occupants feel cosseted and protected. In the rear, the intimate ambience of the lounge seat is emphasised by its position behind the C-pillar, heightening the sense of privacy.

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