Honda PUYO Concept
PUYO is a Japanese onomatopoeia that expresses the sensation of touching the vehicles soft body. It is meant to convey a warm, friendly impression.
The PUYO represents a new idea in mobility that brings together clean, safe and fun functionality in an environmentally responsible, people-friendly minimalist design featuring an ultra-high efficiency, small frame and fuel cell technology to please both users and onlookers alike.
The development theme for the PUYO exterior was to create a cornerless, Seamless Soft Box form that is kind to both people and the environment. The goal was to create a personable design with the feel of an adorable pet, while taking advantage of the maximum spaciousness of the box-shaped design. The PUYOs gel body features soft materials to promote greater real-world safety. Moreover, the body has been made luminescent to guide people into the proper operating position and notify them of the vehicles condition, facilitating a more intimate relationship between people and their cars.
Developed to have a Silky Feel, the PUYOs interior is designed to provide a refreshing, people-friendly space imbued with a feeling of transparency. Features such as an instrument panel monitor, controls that take advantage of the elastic qualities of cloth to rise up when the vehicle starts up, luminous fluid meter displays, and a joystick for intuitive operation are all designed to gently support occupants senses and sensibilities.
Source: Honda press