Styling and features of expensive European road cars are combined with an American mass-production price, compact economy, and traditional Ford quality in the Mustang -- a new line of cars from Ford Division of Ford Motor Company.
Aimed at the fastest-growing dimension in American motoring -- driving for pleasure -- the Mustang offers the practicality of a back seat and adequate trunk space in a car comparable in size to the classic two-passenger Thunderbird.
Mustang hardtop and convertible models feature -- as standard equipment -- such sports and luxury features as bucket seats, molded nylon carpeting floor mounted shift for both manual and automatic transmissions, all-vinyl interior, padded instrument panel, and full wheel covers.
"In the Mustang, Ford actually has created three cars in one," according to Lee A. Iacocca, Ford Motor Company vice president and Ford Division general manager. "Starting with the economical, fun-to-drive basic Mustang, the buyer may select options to give him a sports car for street or competition use or a luxury car geared to either economy or performance."
Mustang options available to the performance-minded include a selection of three V-8 engines with up to 271 horsepower, 4-speed transmission, quick-ratio steering, Rally-Pac with tachometer and clock, limited-slip differential, and a special handling suspension and sports tires.
Luxury options include a center console, power brakes and steering, automatic transmission, power convertible top, rear-seat radio speaker, remote control trunk release, vinyl-covered hardtop roof, and air conditioning.
"We believe the Mustang represents a new dimension in American motoring at a time when new and old generations of car-lovers alike have come full circle to an appreciation of the automobile for its own sake," says Mr. Iacocca. "It offers a combination of driving fun, roominess and style that permits the Mustang buyer to make of the car almost anything he desires -- all at a low initial cost."
Four engines and three transmissions provide eight power-team combinations tailored to Mustang economy and performance.
The standard power team is the 170-cubic-inch, six-cylinder engine with three-speed manual transmission. This 101-horsepower engine offers the buyer low initial cost, maximum operating economy, and good performance.
Three optional V-8 engines are offered -- the Mustang "260" V-8 at 164 horsepower, the Mustang "289" V-8 at 210 horsepower, and the Mustang "289" High Performance V-8 at 271 horsepower.
Ford's three-speed Cruise-O-Matic transmission is optional with all engines except the "289" High-Performance V-8. For those desiring a "fun-to-drive" car with maximum road performance, the all-synchronized four-speed manual transmission is available with all engines except the "260" V-8. The three-speed manual transmission is standard with the "170" six and "260" V-8 engines.
Source: Ford press