From Peugeot press: The new Peugeot 408 marks a further step in the automaker’s entry into the Chinese market, the world's largest. The 408’s appearance marks the latest after the success of the 307 saloon and the 307 notch-back. Peugeot also launched the 408 in Brazil in early 2011.
This half-height architecture notch-back saloon has been designed and developed jointly by Peugeot's Styling teams in Europe and China and meets three objectives: embody the Marque's modernity, guarantee maximum safety, and offer unrivalled interior space.
The 408 is equipped with a 2.0L 16V Flex (151 hp) engine and, from the second half of 2011 onward, with the option of a 1.6L Turbo High Pressure 165 hp engine.
The Dong Feng Peugeot 408 is the fruit of work by the joint venture set up between PSA Peugeot Citroën and the Chinese group DFM. The car is being produced at the Wuhan plant in Hubei province in China. It is positioned to become one of the market's benchmark vehicles with a full-year sales target of 100,000 units.