Ford iosis MAX Concept

Ford is unveiled the third in its series of exciting iosis 'kinetic design' bespoke concept cars at the 2009 Geneva Motor Show. Ford iosis MAX Concept is a concept study for the next generation of Ford's compact multi-activity vehicle (MAV) as well as a glimpse at the design direction Martin Smith and his team are taking for the company's next generation global C-car family.

The Ford iosis MAX Concept features striking exterior and interior designs based on a fresh interpretation of Ford's kinetic design form language. It is a dynamic MAV and showcases new levels of efficiency and flexibility.

The car's dramatic looks are complemented by innovative solutions which enhance its practicality and environmental performance. These include new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford's global EcoBoost petrol engine technology coming in 2010.

Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system due for production in 2010.

"The Ford iosis MAX Concept marks the next stage in the evolution of kinetic design, and showcases a number of affordable petrol engine technologies that will make a difference to the environment and our customers' pockets," says Martin Smith, Ford of Europe's Executive Design Director.

"Our designers have stretched themselves beyond the two previous iosis concepts, and have applied kinetic design form language to a MAV format vehicle," adds Smith. "The Ford iosis MAX Concept proves that cars in the compact MAV class can have emotive, dynamic styling without sacrificing their traditional virtues of practicality or efficiency - something that the larger and revolutionary S-MAX has already demonstrated."

Like all kinetic design vehicles, the exciting shape of the Ford iosis MAX Concept conveys 'energy in motion' through its athletic stance and muscular surfacing.

The design team also sought to create a strong impression of lightness and efficiency. This was achieved through the concept's sleek, sporting and aerodynamic profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment.

The feeling of lightness is reinforced by the extensive use of glass in the vehicle, with the steeply raked front screen flowing back in one piece to the tailgate, revealing the skeletal roof structure underneath.

The visual excitement of the concept's exterior is also transferred to its interior design. The cabin extends some of the kinetic design themes with complex shapes and graphic forms which complement the expressive style used on the outside of the vehicle.

Advanced materials are combined with innovative solutions like the 'floating' seat design to create an overwhelming feeling of space and lightness for the occupants.

The Ford iosis MAX Concept interior presents a bold evolution of the kinetic design language used on the exterior, incorporating dynamic shapes and advanced materials to create a dramatic interior environment which is light, spacious and expressive.

"The Ford iosis MAX Concept shows how affordable family vehicles can have interiors which are practical and comfortable, yet still highly desirable," says Ernst Reim, Ford of Europe's chief interior designer. "Our vision looks beyond normal automotive processes, taking inspiration from modernist architecture, lightweight construction technologies and even the sporting world."

The cabin design features strong dynamic lines, very expressive surfaces and an inherent sense of lightness. The instrument panel is a key element, having a slim, muscular shape which 'reaches out' to the body sides, suspended above the floor like a gymnast gripping rings.

At each end of the panel, grab handles spiral down into the doors, creating the impression of a vortex spinning from an aircraft wing tip.

The innovative use of shapes and materials is also reflected in the centre console, which has a smooth plexiglass surface which rolls down from the instrument panel like a ribbon and flows through to the rear of the passenger compartment.

The whole of the console surface acts as a touch-screen display to control the vehicle's infotainment systems, similar to the approach used on the latest mobile phones.


Warm luminous grey hues were selected for the Ford iosis MAX Concept interior, complementing the striking pearlescent 'Limelight' colour of the exterior, while at the same time creating a spacious and airy ambience. However, small details are picked out in bright cadmium yellow to add visual impact and stress the dynamic character of the shapes and graphics.

Although the interior has advanced lightweight materials, imaginative use of textures and surface finishes allows many of the parts to combine a technical feel with more sensual natural characteristics.

The innovation featured in the Ford iosis MAX Concept extends to its powertrain, which showcases efficient technologies coming in future Ford vehicles to demonstrate how reduced fuel consumption and CO2 emissions can be achieved without compromising dynamic performance.

Power is provided by a 1.6-litre 180 PS 4-cylinder petrol engine from Ford's new EcoBoost engine family. Ford EcoBoost engines feature turbocharging and direct injection technology to deliver fuel economy up to 20 per cent better than conventional petrol engines with a similar power output.

The Ford iosis MAX Concept features a striking exterior design based on a fresh interpretation of Ford's kinetic design form language.

Like all kinetic design vehicles, the Ford iosis MAX Concept conveys 'energy in motion' through its athletic stance and muscular surfacing. The concept has a sleek, sporting and aerodynamic profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment.

Source: Ford press

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