From Mazda press: Zoom-Zoom in its most concentrated form, MAZDA2 is the latest in a line of stylish, insightful and fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment. MAZDA2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class.
Originally launched in 2007, the MAZDA2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the subcompact segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including "Car of the Year" accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the MAZDA2 was selected as the "2008 World Car of the Year" (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the subcompact segment. Total global sales have reached over 400,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.
While developing the new MAZDA2, Mazda took a thorough look at global trends and carefully worked to identify the truly beneficial values that could be infused into a global subcompact car. As a result, the new MAZDA2 adds Mazda's unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space.
In fact, while other carmakers have increased the size of their small cars, Mazda's first mission was to analyze and define the optimal size of a subcompact vehicle. This resulted in a very efficient body size for the new MAZDA2 without sacrificing attractive features that consumers desire.