Set the Pace With This 1963 Chrysler 300 ‘Pace Setter’ Special Edition
Many cars of the mid 20th century act as cultural markers, and the Chrysler 300 is one of the most distinct. It's fair to say that while Chrysler enjoyed solid business from a loyal fanbase, the company wasn't exactly on the cutting edge of design or technology. Compared to the Oldsmobile Starfire or Buick Riviera, the 300 was antiquated looking. Some "mod" elements made it into the interior; push button transmission, strangely attractive square steering wheel, and a very tidy gauge cluster are all redeeming qualities. However, the exterior remained relatively the same as that of the previous models, and that look was well on its way out of style. But if that old-school look (even for its day) is your thing, then consider this 1963 "Pace Setter" special edition for sale for a cool $28,999. RELATED: See Photos of the Original 1955 Chrysler 300C
In hopes of generating interest in the 300, Chrysler built 1,861 "Pace Setter" editions. These special edition cars wore the same livery as the 300 pace car from the 47th running of the Indianapolis 500, and were done up the pretty, albeit unimaginative, "V" code Pace Car Blue paint.
This particular example was treated to a complete nut and bolt restoration, which also included a re-spray of the aforementioned paint.
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A couple of desirable option boxes were ticked on this build, including power brakes, power steering, and a power convertible top. Under the hood lies a potent Chrysler 383 V8, and it looks as though it might be hooked up to a custom exhaust. The deep lip chrome wheels are styled after some period correct pieces, but regardless, they're pretty damn awful. With those gone and a less ostentatious set installed, the overall aesthetic of the car would get a huge bump.
Regardless of the wheels, it's still an immaculately restored collectible that represents an interesting time in automotive history. With 63,951 original miles on it, and the obsessive nature of Indy 500 fans, this car should get snatched up from the dealer pretty quick.
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