Ford-commissioned survey shows British young drivers are the most likely in Europe to be distracted by attractive pedestrians.

The people from Ford wanted to better understand young driver habits in Europe and commissioned a survey involving 6,500 people. Lightspeed GMI conducted the research in U.K., Germany, France, Italy, and Spain last month and found out 57 percent of the people surveyed have exceeded speed limits and 43 percent have sent a text message while driving.

The worrying results also reveal 36 percent of the people questioned have taken calls and sent instant messages, 16 percent have driven without the seatbelt on, 13 percent have driven after having a drink, and 11 percent have watched videos on mobile devices.

Results are also showing British young drivers are the most likely to be distracted by attractive pedestrians, and most of the fatalities caused by car crashes involve young men. It gets even worse during the summertime if we take into account almost two thirds of the people surveyed have admitted they are more relaxed with their driving in these months, thus increasing the risk of an accident. Hardly surprising, but the study is showing young men are three times more likely to be distracted by attractive pedestrians than women.

Interestingly, the survey is also revealing up to 57 percent of young people drive more safely whenever there’s a grandparent or a parent inside the car. The situation changes substantially when instead of a member of the family there’s a friend inside the car, with 41 percent of the drivers admitting they are willing to take more risks.

Ford has created a rather funny spoof video to show the advantages of “Blown Ups," representing fictional inflatable grownups that make young people drive more responsibly. It is a comical take on a serious matter and hopefully the message it sends will reach the targeted audience.

Ford is attempting to improve driving behaviors through its free training program for young folks in Europe called ‘Ford Driving Skills for Life’. It’s available in 13 countries on the old continent and by the end of the year it will have trained more than 20,000 people.

Source: Ford

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