Got Cash? Barn Find REO Milk Wagon Needs a Good Restoration
Imagine you’re working in advertising in the 1930s, and your client, Berwick Creamery, comes to you and says “we want to make a splash with consumers, we want our products to be the first thing they think of when they have a craving for dairy”. It’s a big ask, Berwick is small time, but by gosh you’ll give it a go. Later that night you mull it over at the dinner table: “Perhaps something simple like Clark Gable with a milk moustache? No, nobody would ever go for that, gotta think bigger. Ginger Rodgers in a bathtub full of milk? No, too risque. Wait, what about a truck shaped like a cow? No, the udders would be too tricky to fabricate.” RELATED: Ewan McGregor is Selling His Volkswagen Beetle on eBay
Then your rosy-cheeked daughter knocks a bottle of milk off the table and it lands on your foot.
“That’s it! We’ll drop bottles of Berwick Creamery milk right at their feet, and they’ll never forget about the brand!”
The next day at the office Eddie presents the idea for a truck shaped like a milk bottle, and the Berwick people love it. Though, Clark Gable with a milk moustache was a close second.
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Roughly 85 years go by, wouldn’t you know it, the milk bottle truck is still kicking around on Craigslist, albeit in rough condition. It spent lord knows how long in a barn in the town of Wapwallopen, Pennsylvania, because of course a town with a name like that is where one would find a truck shaped like a milk bottle.
It’s in need of a lot of work, but with the owner open to trades for a car hauling trailer, it might be worth a look. If you’ve got a fledgling organic, fair trade, humanely farmed dairy product business, this could be the perfect opportunity for you to go viral, and earn major street cred with your customers.
You’ll have a 1 of 3 vehicle that was sustainably sourced from a barn in rural Pennsylvania, and it is guaranteed to grab some headlines. After all, we’re writing about it already, and it’s nothing more than a immobile hunk of metal at this point. Sorry, immobile hunk of original metal.
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