Infotainment Expected to Pull in $600 Million By 2020
A recent study has predicted that the adoption of in-car connected vehicle systems will produce revenues exceeding $600 million by 2020. That’s ten times the revenue that this tech brought in this year. The folks behind the study, Juniper research, forecasted the adoption rates of infotainment 2015-2020, and found (unsurprisingly) steady growth. What did surprise us was just how much, and how fast. Infotainment has been around in one way or another since around the turn of the century. What will make the next five years grow exponentially compared to the first fifteen-or-so? The study says Apple CarPlay and Android Auto. Across the board, car buyers exist in varying states of trust when it comes to a particular vehicle’s in-dash infotainment system. But just about everyone has either an Android or Apple smartphone device, making buyers much more trusting of those systems. RELATED: 6 Automotive Trends to Expect in 2016
Additionally, both of these systems are destined to be available with a robust suite of apps. If you are a carmaker, you have to juggle resources between such app development, and actually developing the next generation of your cars, trucks, and SUVs. There’s just no way to keep up with Apple, Google, and their respective developers.
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Each of these companies are also developing self driving cars and ride-sharing services. As the public starts to embrace the idea of self-driving ride sharing services by Google or Apple (or any mashup they might do with more conventional automakers), subscribers will also embrace the app suites from the built-in infotainment OS. Even if you purchase a vehicle yourself that has autonomous features, once again, those apps will loom large as a source of interest while the vehicle is driving for you.
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This is all to say that while some think self driving cars are far off, the pieces are moving on the board for when they do become ubiquitous. It will not happen overnight, but what will make it go more smoothly than expected is what will drive infotainment choices in the years to come–your smartphone.