Samsung Looking to Get Into the Car Business?
The borders between the automotive realm and technological realm continue to blur. As cars carry more high-tech features and players like Apple and Google look to get into the automotive business, it is shaping up to be a fascinating future for the industry. We now have another example of this car/tech fusion, as Samsung has announced that it is getting into the car industry. According to the Financial Times, the Korean tech firm is going to explore autonomous cars and components for making self-driving cars a reality. This move is likely in response to smartphone sales cooling off, and just the realities of doing business in 2015. It will likely leverage areas where it already excels, such as computer chips, touch screen displays, and rechargeable batteries. Samsung plans to set up a new team that will work outside of the established divisions within the company. This team will explore self-driving technologies, and explore how its existing tech can be employed on current and future cars. RELATED: Infotainment Overload: Do You Actually Use Your Car's Tech Features?
This move actually makes perfect sense for the car industry of today and tomorrow. Tier-1 component companies that make an alternator or fuel injector are not set up to be suppliers for things like infotainment systems, and it appears the company already makes aftermarket touch screens for some automotive applications.
When you consider how bad some automakers have gotten infotainment in the past, and how well-suited a smartphone company is to designing nav systems and touch screens, the entry of a company like Samsung into the automotive ream, even if only as a supplier, makes perfect sense.
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