Tesla, Mini, and Jaguar Land Rover All Skipping 2016 Detroit Auto Show
The North American International Auto Show is one of the biggest and most important stops on the international auto show circuit. Held every January in Detroit’s Cobo hall, it has been the largest of the three major American auto shows. So then why are some of the biggest players in the auto industry snubbing Detroit this year? For the most part, it has to do with timing. According to Automotive News, Mini doesn’t have product debuts planned to match the dates of the show. “This decision reflects Mini’s new product and brand strategy," A statement from Mini said, ”Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase Mini’s access to other relevant target groups.” Mini is also dropping out of the 2016 Geneva Motor Show, so it’s not like they’re just snubbing North America. RELATED: Mini Planning a Countryman Crossover Replacement
Jaguar Land Rover announced last month that it would be making a similar move, citing that it did not have any major debuts to promote. JRL is often a staple at the show, and its presence will be missed. Tesla, meanwhile, it not a guarantee every year at the show. There was a stand in 2015, but no major news a year ago. There will be nothing at this coming show. A Tesla spokesperson stated, “Tesla relies on auto shows to not only showcase our products, but engage with consumers and ultimately sell more cars in the region.” That could be a slight dig at Michigan politicians, as the state banned direct sales of cars by the electric car company this past year.
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But let’s not dwell on those automakers who dropped out. There are still 40-plus automakers that will be in attendance at the North American Auto Show at Detroit’s Cobo Hall January 11-24, 2015. The space made vacant by those automakers? BMW will expand its display into the area previously reserved for the BMW-owned Mini, while the JLR space will be filled by Aston Martin, who hasn’t attended the show since 2009.
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