A Look Inside Bugatti's Refreshed NYC and Miami Showrooms
Bugatti doesn’t need fancy new dealerships in order to entice buyers, its track record with the 1,200-horsepower and 267-mph capable Veyron is surely enough of a pull. But that hasn’t stopped the famed supercar company from giving its showrooms a generous nip-tuck.
On November 6th, Bugatti announced it had begun to redesign its dealerships and the first to receive the new design and branding are Bugatti Manhattan (Manhattan Motorcars) and Bugatti Miami (Braman Motors). The new layouts offer clean lines, bespoke Bugatti furniture, a trio of wall monitors, a long-running horizontal display screen, and have been rendered to emulate the experience of Bugatti’s own headquarters in Molsheim, France. The company says the new design will arrive to dealerships in Munich, Monaco, and Tokyo in the coming months. In total, Bugatti claims 27 dealerships across 13 countries.
“North America is a very important market for Bugatti. About a quarter of our Veyron series, which is sold out, is located in North America and customers here are showing phenomenal interest in the next Bugatti super sports car,” said Dr. Stefan Brungs, Bugatti’s head of sales and marketing. “Its development is running at full speed.” That’s a good thing too, because surely Bugatti will need some new hypercars to fill these finessed dealerships. The very last Bugatti Veyron 16.4 rolled off the production lines earlier this year, driving a final nail in the superbug’s limited-run coffin of just 450 produced. Bugatti’s next big act—colloquially known as the “Chiron”—is expected to debut early next year and evolve the Veyron mold to create a truly hyper car. Nothing has been confirmed as of yet but spy photos have revealed the new hyperbug in testing. Power? Conventional wisdom says more than the Veyron’s 1,200 horsepower, however only time will tell just how much more. RELATED: Watch a Motorcycle Leave a Bugatti Veyron in the Dust