Domino’s Adds Fleet of Chevrolet Pizza Delivery Vehicles
Over the years, Domino’s has taken big steps in the arena of pizza delivery tech. In the 1960s the company introduced the corrugated pizza box, and in the ‘90s the Heatwave bag. Now, Domino’s is taking another step forward and has launched a new fleet of custom-built pizza delivery vehicles, known as the DXPs (or “delivery experts”). "The Domino's DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery," said Russell Weiner, president of Domino's USA, in a statement. "This innovation allows drivers to do their jobs with greater ease and efficiency, and demonstrates that Domino's is absolutely fanatical about making perfect deliveries." If the DXP’s shape looks familiar, it should. Following a successful crowdsourcing design competition hosted by Local Motors, Domino’s partnered with General Motors and purchased 100 Chevrolet Spark hatchbacks to serve as the basis for the DXP pizza shuttles. RELATED: See More Photos of the Domino's DXP Pizza Vehicle
Outside, these Spark hatchbacks don a flashy Domino’s livery, rooftop sign, and—yes—a pizza warming oven behind the driver’s side door. Inside, every seat aside from the driver’s has been ditched in favor of food storage space, which is said to hold up to 80 warm pizzas, plus salads, wings, and two-liter soda bottles. Planning a party? A big one?
The transformation from Chevy Spark to Domino’s DXP has been handled by renowned performance shop Roush Enterprises, and according to Forbes, the finished cars bill for between $20,000 to $25,000 a piece. They aren’t just spartan, utilitarian workhorses either. Each car comes packing OnStar navigation, and neat features like custom Domino’s hubcaps and a puddle light that projects the Domino's logo on the ground.
RELATED: Check Out the '54 "Pizza Man" Chevrolet Corvette
Domino’s says it will rollout its 100 DXPs across 25 U.S. markets within the next 90 days, which includes the major metropolitan areas of Boston, Dallas, Detroit, Houston, Indianapolis, New Orleans, San Diego and Seattle. Anyone hungry?
RELATED: Papa John's Stolen Camaro Has Been Found Safe