The Exclusive Drive Program Behind the Ferrari FXX K

The Ferrari FXX K is not a vehicle you can legally take on the road, so you need to find a track where you can drive the car. That assumes you were actually invited by Ferrari to spend $2.3 million dollars to buy one of the 40 units of the track-only version of the LaFerrari that were produced. They sold out before they were even publicly announced. It's a weird way to sell a car, but it works for Ferrari's purposes. They're not selling them only to make a buck, but also to use in development. Ferrari's commercial chief, Enrico Galliera says, "We call it the laboratory." He oversees the Corse Clienti program that sells all the Ferraris that are not road cars. The idea is to use these cars, and those who drive them, as a part of the development team. RELATED: Which is More Extreme - The Ferrari FXX K or McLaren P1 GTR
The Exclusive Drive Program Behind the Ferrari FXX K
Ferrari has very strict rules about who can join the XX development program and it's not just about money. They're looking for people who don't want to keep the cars as collector's items that are never driven, but for people who want to drive and provide feedback. They want the enthusiasts who drive on a regular basis, because what they have to say about a car and how it drives is valuable to Ferrari. According to AutoCar, once selected for the program, you'll have the opportunity to drive in seven events over a two-year period, driving cars and telling Ferrari all about the experience. While you're not driving, they'll even house the car and ship it to the next scheduled event or create an event for you. It's a two-way street, where customers are paying handsomely to own these cars, but Ferrari is providing an incredible experience in order to get valuable feedback. RELATED: Watch Sebastian Vettel Unleash the Ferrari FXX K on the Track
The Exclusive Drive Program Behind the Ferrari FXX K
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