How CES is Becoming More Relevant in the Auto Industry

You might know the Consumer Electronics Show (CES) as an industry must for anything and everything relating to technology. But did you know that in the past few years, some of the largest automakers have been using CES to display all-new automotive technologies? As technology continues to advance, so does the marketplace. And what better way to introduce new automotive technology than at the world’s largest showcase of such. This year, Chevrolet, Audi and BMW — just to name a few — made their way to Vegas to show off the latest and greatest technology that the auto industry has to offer. Here are some highlights (click on the links to see more): BMW Laser Lights Frickin' laser beams! Debuting at CES, the BMW M4 Concept Iconic Lights showed the world that BMW knows how to do lasers. And do them well. The new laser and OLED lighting system provides a much brighter glow than standard LEDs, and has a range of up to 600 meters (0.37 miles) in some instances. All the while these new lasers consume up to 30 percent less energy. Volkswagen Touchscreen/Motion Sensors I ragged pretty hard on Volkswagen for their millennial-inspired Golf R, but realistically, this is probably what the future will look like. Plenty of touchscreens and motion sensors galore to keep drivers as “connected” to their cars as possible. Autonomous Cars (Mercedes, Audi) Both Audi and Mercedes debuted driverless cars at CES. One was stunning and had almost 700 horsepower. The other — well, not so much. Either way, these two cars used new technology to preview a world of driverless cars. Autonomous cars are coming, people, and soon. Chevrolet Volt It may not have been the highlight of CES, but Chevrolet debuted a more handsome new Volt with a new powertrain. While Chevy didn’t divulge all the details just yet (we’ll have to wait for Detroit for that), they did say that there’s a new 1.5-liter engine and improved battery range. ________________________________________ Click Here to Read the Original Article on BoldRide

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