Uber Gets Uber Expensive on New Year’s Eve
Looking to leave the driving to others this New Year’s Eve? You probably don’t want to use Uber, unless you’re planning on staying out until the wee hours of the morning. How bad are prices going to be? For comparison, you could fly from Boston to Las Vegas roundtrip on New Year’s Eve for a lot less than a 60-mile ride in Texas cost you last year. RELATED: Deadmau5 Gave Uber Rides in his McLaren
That’s according to a report in CNNMoney.com. It says “Prices ranged from a 4.85 mile ride in Pennsylvania that cost $265 to a 59.13 mile ride in Texas that totaled $731.75” for rides last New Year’s Eve. By the way, a roundtrip ticket on American Airlines for Boston to Las Vegas was for sale for $473, according to Expedia.
These high prices are all part of something Uber calls “surge pricing.” It's capitalism at its best (or worst). When things get really busy, Uber charges users a lot more. Traditional taxi companies charge the same rate regardless with maybe a small surcharge during busier times.
RELATED: DC Uber Driver Took 3 Passengers on a Wild Ride
According to the Uber blog, “On New Year’s Eve, everyone is looking for rides at exactly the same times. We expect the highest demand—and fares—between 12:30 and 2:30 a.m. For the most affordable rides, request right when the ball drops at midnight or wait until later for prices to return to normal.”
Of course, Uber wants you to feel good about getting gouged. It’s donating $1 for each ride in the US to Mothers Against Drunk Driving. We would also recommend checking out AAA’s holiday safe ride program.
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