Mercedes Goes Cheaper with AMG Sport Line
If your primary complaint with the Mercedes AMG brand was that its vehicles were just too expensive, you’re in luck. The Affalterbach-based company has announced it will spin off a new more reasonably priced line of vehicles, known as AMG Sport, in order to double sales volume by 2017. And surprisingly, we’ll get to see these new models sooner than expected. The AMG Sport family is scheduled to make its debut at the 2015 Detroit Auto Show in January in the form of two models: a new C-Class 450 AMG (below, left) and a version of the upcoming GLE Coupe. RELATED: Check out photos of the all-new 2016 Mercedes AMG GT sports car
"The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide," commented Tobias Moers, chairman of the Mercedes-AMG management board. "In the next three years we aim to more than double our total sales for 2013."
While a lofty goal for sure, the sales prospect is by no means a long shot. This year, AMG will secure a record of over 40,000 vehicles sold, spurred on by its widening range and new models in the compact segment. A doubled sales outlook of 2013 puts 2017 overall sales at roughly 64,000 units.
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Moers confirmed that the new models will come fitted with uprated engines, standard all-wheel-drive, bespoke AMG brakes, as well as special chassis components. These changes are meant to differentiate the vehicles from the lower priced AMG packages (available for standard Mercedes vehicles) and the traditional top-of-the-range screamers.
Stay tuned for more as well, because Mercedes plans to expand the AMG Sport lineup even further within the coming years.
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