Mazda CEO: A New RX Sports Car Isn't Happening
Somewhere, Mazda financial planners and bean counters are shaking hands over a cost-conscious and profitable outlook for the company's future. Elsewhere, fans of the discontinued RX-7 and RX-8 sports cars hang their heads. In a recent report from Automotive News, Mazda Motor Corporation’s CEO Masamichi Kogai officially put the kibosh on a potential RX sports car in the imminent future. “We don't have that kind of vehicle in our future product plan," explains Kogai. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products." RELATED: See the spectacular 2012 RX-8 Spirit R Final Edition
The "truly good products" Kogai hints at include Mazda’s new Skyactiv technologies, which have permeated all but the CX-9 crossover and Mazda5 minivan in the form of higher efficiency engines, lightweight bodies, and sporty chassis tuning. While that won’t earn him many fans in the going-everywhere-sideways fan club, it has already won him industry praise for avoiding the development of niche and low-volume models.
Kogai took office mid-2013 and became the head of a company that just recently recorded its first annual profit in five years. By the looks of it, he plans to keep it that way. "The company is still in the process of improving its financial structure. We want to focus our limited resources on the Skyactiv products that we have today."
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