Porsche and BlackBerry Unveil New Phone, No One Lines Up
Get this, BlackBerry still makes cell phones. No, seriously, you can actually buy one with real money. And in light of the new iPhone 6 reveal, BlackBerry has teamed up with Porsche to create something that surely won’t sell at all. It’s called the new P’9983 (catchy, right?), and it was created by Porsche Design in Austria as a sad attempt to cater to the brand’s luxurious clientele. It comes with a 4.2-inch display, an 8 megapixel camera, and 64 gigs of internal storage. If we’re being honest, it’s pretty comparable by stats alone to the current market of smartphones. RELATED: See Photos of the Porsche 918 Supercar
But why the heck is Porsche still putting its name on BlackBerry products? As BusinessWeek points out, it’s all about the money. With a 10-year partnership in place, as BlackBerry continues its downward spiral, it’s likely the mobile company will hemorrhage even more cash on partnership products like this, in hopes that Porsche will somehow rejuvenate the fallen brand.
This year, experts expect BlackBerry to fall below 1 percent of the mobile market share. As for Porsche — sales are up, the new 918 supercar is a huge hit, and the Macan SUV is expected to be one the brand’s best selling vehicles.
RELATED: See Photos of the new Porsche Macan SUV
So how much will one of these sweet new Porsche phones set you back? $2,127. That's right, insane people can pay more han $2,000 for a phone that hasn't been relevant since 2003. If you need me, I'll be over here with my new iPhone 6.
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