Porsche, Lamborghini, and Audi at Odds Over New Sportscar Platform
Sibling rivalry is pretty adorable when it involves two toddlers. It’s not as adorable, though, when it involves billions of dollars and three of the world’s most prestigious sportscar brands. Porsche, Audi and Lamborghini are all fighting over the future of multiple sportscars, all on one platform. This report stems from Automobile, which says that approximately $4 billion has been dumped into projects between Audi and Porsche in separate development of luxury cars like the A8 and Panamera. An expense that Volkswagen AG execs aren’t happy with. PHOTOS: See More of the 2013 Audi R8 V10
The solution then, for VW execs, would be to place the two rival luxury cars on a single Modular Standard Platform (MSB). This would be the foundation for the new Porsche Panamera, as well as the Audi A6, A7 and A8. Audi though, isn’t ready to budge on platform sharing with Porsche, and it gets even more difficult from there.
According to the report, VW is giving Porsche control over all next-gen sportscar platforms. This includes the Lamborghini Huracan replacement due out in 2021, and the next-gen Audi R8. It’s safe to say Audi and Lamborghini execs aren’t all too happy with this new strategy either.
PHOTOS: See More of the 2015 Lamborghini Huracan
While Lamborghini is looking to develop its own carbon fiber chassis separate from VW, Audi is concerned that the standard architecture won’t be able to house both Porsche and Audi engines correctly. Pulling the three sportscars onto a single platform would definitely cut costs, but it could cause more strife between the three.
"They have to cooperate, not fight each other,” says a chief Volkswagen Group strategist.“If we don’t call the shots here at HQ, Audi and Porsche will never get their acts together."
PHOTOS: See More of the 2014 Porsche 911 GT3
At the end of the day, these three will have to figure out some way to make it work, or part ways.