Not Again: Viper Production Halted for Two Weeks
Ever since the original Dodge Viper went into production in 1992, it has been slithering down America’s back roads and plastering big grins on drivers’ faces. But as of late, sales for the SRT/Dodge Viper (or whatever parent company Fiat wants to call it now) have been stagnant, resulting in a freeze on Viper production at Chrysler’s Conner Avenue plant that took effect in April. Well, we were pleased to tell you that Viper production restarted as planned on June 23, but apparently it wasn’t meant to be. A report from Autoblog confirms that the Viper will remain on ice for another two weeks due to additional unsold inventory, with an anticipated second restart planned for July 21.
Thankfully, according to Chrysler corporate communications chief Shawn Morgan, once production does restart, it will do so at the same pace as before. While this matter of the on-again-off-again Viper pains the throngs of Mopar enthusiasts out there, the issue remains especially painful for the Conner Avenue factory workers themselves.
Morgan confirmed that a total of 82 UAW-represented workers will be laid off from the plant (down from an expected 91 workers), while a number of hourly employees will also find themselves sans-work.
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When the Viper does return, it will mark the end of the SRT brand. Chrysler will roll the moniker back underneath its other nameplates, and perhaps signals the beginning of a new rivalry.
The all-new 2015 Dodge Challenger Hellcat spouts 707hp and should cost significantly less than the 640hp, $102,000 Viper. Which would you rather have? And just like the Viper pictured above, are we close to seeing it ride off into the sunset, forever?
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