SRT Viper Resumes Production After Two-Month Standstill
On March 1st, 2014, there were 756 unsold, brand-new Vipers sitting somewhere in a warehouse in Michigan. The $100,000 American supercar just wasn’t attracting buyers like execs had hoped for. But after a halt to production for two months, SRT and Dodge say they’re back in the business of building new Vipers. On June 23rd, Dodge and SRT announced that Viper production had started back up again after the mentioned two-month hiatus. But unlike Vipers of previous, the new sportscar will be carrying a Dodge badge rather than lone SRT. This is likely a move to draw enthusiasts back to the super coupe. PHOTOS: See More of the 2014 SRT Viper GTS
Beginning with 2015 model year Vipers, Dodge and SRT hope that this new technique will draw more buyers away from the Corvette. Although, price is likely to remain the same.
We’ll just have to wait and see how the new(ish) Viper stacks up against the Z06.
PHOTOS: See More of the SRT Viper TA