New BMW X4 Ad Wants You to 'Go'
There are many places you can ‘go’ in the new 2015 BMW X4. With its torque-vectoring all-wheel drive system, you can go further off the beaten path. With its 2.0-liter turbocharged four-cylinder engine, you can go longer between fuel stops. And with its optional 300-hp turbo straight-six, you can simply go faster. It’s safe to say then, the BMW X4 doesn’t have a ‘going’ problem – insert enlarging prostate joke here – and BMW seems to want you to take that tidbit away from its latest TV ad. RELATED: Check out more photos of the 2015 BMW X4
The ad space is quite a visually refreshing one, filled with a driving spoken-word dialogue, undulating urban cityscapes, and – of course – shots of the new X4, which admittedly isn’t the easiest car to love.
Fan reactions have been relatively hit or miss on the new car: is it a CUV, or a sports coupe, or a four-door sedan? It’s certainly got all the right ingredients from each of those segments – powerful engine, sporty eight-speed auto, typical BMW quality – but also some of the not-so niceties. Time will tell if buyers can get around its tiny trunk and cramped rear quarters.
RELATED: Check out this 2013 BMW X4 concept to see what didn't make the final cut