Porsche Macan Small SUV Set For L.A. Debut

You can just stop your whining right now. The introduction of the 2014 Porsche Macan, a sub-Cayenne-SUV, is imminent, and this is a good thing for Porsche and fans of Porsche sportscars everywhere. The Audi Q5-based ute is reported to be slated for debut at the 2013 Los Angeles Auto Show, and Porsche has big plans for the Macan. Expect a turbocharged inline four and available V6. The Macan S would likely be a turbo V6, sending power to standard all-wheel drive. The German automaker is looking to move anywhere from 50,000 to 75,000 units of the Macan when it arrives next year. That would represent more than half of current Porsche sales, but with a starting price below that of the near $50,000 Boxster that should be a reachable goal. Why, do you ask, is the introduction of a new crossover good for a sportscar brand? Two words: "Research" and "Development." The development of the next Boxster, 911 and/or 918 require a heck of a lot of resources to create. The profit margins developed by an entry-level crossover are what fuel the pre-production work for these vehicles. Porsche will lose money on every 918 it sells, but is able to do that because of its other profitable vehicles. So for this case, we welcome the Macan and its ability to fund future fun-as-hell Porsche projects.

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