5 Great Cars that were Victims of Terrible Marketing

Every once in a blue moon, automakers make good cars- really good cars- that are never truly embraced by consumers. Whether they were sporty or spacious or spicy, since 2000, each of these cars have had something to give. Unfortunately, while cars like the Toyota Camry or Ford F-150 have millions of dollars worth of marketing money behind them, other, more niche vehicles seem to get left in the wayside hoping to attract buyers after its already too late. We picked five of what we think to be some of the best new cars that were victims of terrible marketing. Suzuki Kizashi

5 Great Cars that were Victims of Terrible Marketing

Oh Suzuki, truthfully, if we could go back and run your marketing department you probably wouldn't be in the mess- or should I say, lack thereof that you are now. The Kizashi was a borderline great car; spacious, well-built and generally a hoot to drive. So why did it fail? Well, because Suzuki didn't tell anyone any of that. What they did tell us was that it was a car, with four doors…and that's about it. It wasn't really until you saw one did you realize, "hey, this thing is actually somewhat ok," but by that time they were already bankrupt... Pontiac G8

5 Great Cars that were Victims of Terrible Marketing

Like Suzuki, Pontiac introduced its G8 sports sedan at a time where GM was generally up to its nose in debt and already planning how it can murder Pontiac and stuff it in a dumpster somewhere. But the G8 was great. When it was produced in the U.S. from 2008-2009, it even spawned a performance driven GXP which was good for about 415-hp. Unfortunately, lack of funds or backing from Government Motors left the G8 high and dry. And then eventually dead. Mazda RX-8

5 Great Cars that were Victims of Terrible Marketing

The spiritual successor to the RX-7 (believe it or not) was the RX-8. Although, you would never have been able to tell because Mazda didn't speak a word of it, for the most part. The generally all-around great sportscar did have a higher-than-most price tag and a lower-than-most mpg, but, it still fit the description of a sporty Mazda generally well until it was killed off in 2012 due to low sales. Lexus IS F

5 Great Cars that were Victims of Terrible Marketing

If you told me in back 2001 that Lexus would introduce a V8-powered, 415-hp IS-based sports saloon, I would have asked you "what's an IS?" and then told you that you were mad. But they did, and it was fantastic for the most part. Aside from a massive price tag, the IS F was Lexus' answer to the Mercedes C63s of the world. And while it didn't get the recognition it deserved by Lexus, or the media, or anyone, it was a great, powerful saloon car that should have been better marketed by the individuals over at the Lexus PR department. Mazdaspeed6

5 Great Cars that were Victims of Terrible Marketing

I really wish this wasn't my number one favorite failed modern car. It doesn't deserve it. At all. Because in 2005, when Mazda first released its 274-hp sports saloon with a 6-speed manual transmission ONLY, it was really the first great thing the company had done since production ended on the RX-7 in 2002. Only problem was, Ford was sort of in charge. And while the blue oval sat mostly at the helm of the then struggling automaker, the idea for sportier, more niche cars was something not in the Ford vocabulary. Ford was in the market of making money off of Mazda, and nothing more. This increase in Ford strong-arming lead to a detraction of the Mazdaspeed 6 and MX-5, paving the way for econoboxes like the 3 sedan and Tribute SUV. A sad sad story in automotive marketing indeed...

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