Will CES Become The Most Important Auto Show?
Yesterday, we discussed how the auto shows are starting to lose their significance, in favor of online and social media debuts for vehicles. Interestingly enough, this same mantra has been heard elsewhere; with regards to the Consumer Electronics Show, or CES. We couldn't disagree more. The argument from detractors of CES is that the major smartphone and tablet makers, such as Apple chose to host their own debut events, separate from the major show. This echoes the trend that we covered yesterday, with automakers choosing to eschew the major shows fro various reasons. Though this may be the going concern for those with an interest in all facets of the show, including smartphones, flatscreen TVs, tablets and other genres, one concentration is on the rise; automotive-related tech. In the past several years, the show that was once a place where you would find quirky aftermarket technology to add to your car has now become the breeding ground for what we will see in cars in the next several years. The name CONSUMER Electronics Show has become somewhat misleading. Many electronics companies on display at CES are tier-1 suppliers, which produce some of the key features that go into our cars. Do you think Toyota make its own touchscreen? Hell no! The most efficient automakers have sophisticated sourcing system, cobbling together parts suppliers from around the world. Your car is a UN of components.
One element is the presence of these crucial elements in the build process, and then you factor that in with the encroachment of mobile tech into the automotive industry. The result is a veritable looking glass to the next steps of the auto industry in its attempts to seamlessly integrate your smartphone into the automobile.
Take Delphi, for instance. The tech company has unveiled a suite of features geared towards improving your driving experience. From a wireless charging port, to advanced displays that dynamically change based on the driving condition, these guys are making now what the automakers will be advertising during the Super Bowl in a year or two.
Maybe the show as a whole is losing its grounding, but from an automotive aspect, CES has never been more significant. It will only continue to grow in popularity in the years to come.
Image source: CES